Thursday, February 18, 2010

MASH METHOD on the Snuggie!

In class today we got the opportunity to practice the Mash Method script writing on a thirty second commercial. I chose a Weezer Snuggie commercial here it is--


Here is the script for this commercial-

MEDIUM SHOT: WOMAN ON THE COUCH, COLOR TINT BLUE.
Voice over: You wanna keep warm when your feeling chilled.

JUMP TO WIDE SHOT: WOMAN ON TOUCH STRUGGLING TO COVER UP AND ANSWER THE PHONE, COLOR TINT BLUE.
Voice over: Blankets are okay but they can slip and slide. And when you need to reach for something your hands are trapped inside. Now there's the...

QUICK FADE: MAN ON COUCH, COVERED IN SNUGGIE, PUTTING IT ON, SHOW NAME "WEEZER" NORMAL COLOR.
Cheesy happy music.
Voice over: Weezer Snuggie! The blanket that has sleeves.
Captions with VO: "The blanket with sleeves!" with logo
Voice over: The Weezer Snuggie keeps you totally warm...
Captions with VO: "Keeps you warm..." with logo

JUMP CUT: MAN2 AND WOMAN2 IN KITCHEN HOLDING CUPS WHILE WEARING SNUGGIE. NORMAL COLOR.
Cheesy happy music cont.
Voice over: And gives you freedom to use your hands
Captions with VO: "Use your hands!" with logo

JUMP MEDIUM SHOT: TWO WEEZER MEN ON COUCH, PAN RIGHT TWO OTHER WEEZER MEN ON COUCH ALL USING CELL PHONES WHILE WEARING SNUGGIE- POPUP OF PRICE. PHONE NUMBER/LOGO ON BOTTOM. NORMAL COLOR.
Cheesy happy music cont. short fan fair with popup price.
Voice over: Call now and you'll get the ultra soft Weezer Snuggie for only 29.99.

CUT CLOSE UP: ON WEEZER CD. PHONE NUMBER/LOGO ON BOTTOM. NORMAL COLOR.
Cheesy happy music cont.
Voice over: And an added bonus, you'll also receive Raditude the brand new CD from Weezer...

CUT TO: WEEZER SNUGGIE PRICE/CONTACT INFORMATION, WEEZER SMILING IN CORNER. NORMAL COLOR.
Cheesy happy music cont.
Voice over: Both for only 29.99. Call now!

1 comment:

  1. EXCELLENT scripting here, Laura.

    Gotta love the SNUGGIE.

    Gadzooks!

    Dr. W

    ReplyDelete